Bang & Olufsen Scottsdale
Turning an outdated content management website into a flourshing modern CMS.
The Challenge
The Watt Integration name leads Arizona’s high-end home AV and automation market — and they’re the only licensed Bang & Olufsen dealer in the state. But their website didn’t reflect that level of excellence. It felt dated, clunky on mobile, and didn’t match B&O’s sleek, global identity. Worse, their internal team was stuck juggling disconnected tools and inefficient manual workflows. They needed a digital presence that felt as premium as their showroom — and a backend system that ran like one, too.
My Insights
I led UX, UI, and development from strategy to handoff — balancing the elegance of B&O’s brand with Watt’s long-standing presence. On top of that, I engineered backend automations to simplify lead capture, email marketing, and service call coordination.
My Contributions
Audited their legacy site + internal workflows
Interviewed stakeholders to identify blind spots
Designed mobile-first wireframes and modern, editorial layouts
Developed the site in Webflow using Client-First framework
Built CMS collections for blog, showroom, and services
Connected lead forms to Zapier + Monday.com + Mailchimp
Trained their small but mighty team to manage it all
Didn’t over-design—focused on clarity and scale over fluff
Results
in manual back-office follow-up time
aligned with luxury market expectations
content system supports ongoing growth
to manage site, forms, and content
Reflection
The real challenge? Bridging two distinct brand voices — the global precision of Bang & Olufsen and the local legacy of Watt Integration. I treated this site like a living sales and support platform, not a brochure. With the right automation under the hood and intentional UX on the surface, we created something that reflects who they are and scales how they work. If I did it again? I’d bring in copywriting support earlier — content bottlenecks slowed momentum late in the game.